This campaign, titled 'Peace of Mind' emphasizes how customers don't have to worry when banking with Aspiration Bank due to their social responsibility and concern for the well-being of their users. This campaign builds a personal connection with users and shapes the perception that Aspiration Bank is trustworthy. It focuses on the sustainability efforts and social responsibility committed by Aspiration Bank which gives users peace of mind. It takes away the concerns of whether Aspiration Bank is working in the best interest of its users. This will be emphasized through the use of print ads, internet banners, and social media posts.