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Georgetown University Capstone
Pilates at Stacey's
As a requirement for my Master's of Professional Studies in Design Management and Communications from Georgetown University, I partnered with a real-life client to manage a project of my choice throughout the semester. The project consisted of developing a scope of work, creating a research plan, conducting research, creating and presenting a creative strategy, analyzing the client's ethics, developing final design deliverables, and presenting those deliverables and other work completed during the semester.
Pilates at Stacey's is a Pilates studio that needed help finding and developing a clear brand identity. Their brand promise is to provide a welcoming and judgment-free environment for attendees. A new brand identity was developed based on client wants, needs, and research. Deliverables were created using Adobe Illustrator and Photoshop.
Logo Variations
Social Media Templates
Brand Pattern
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