Shots By SIS is a photography business that focuses on making clients feel at home by helping make their visions come to life through the lens! Along with their social media content, Shots by SIS also wanted to elevate their current brand into something organic, refined, classic, and simple by using muted colors and a design style that felt mature. The brand already had a previously established logo, but lacked a complete visual identity package that accurately spoke to the brand's mission. Through industry research, and client questionnaires, a visual identity was created. Brand elements were created using Adobe Illustrator and Adobe Photoshop.