This campaign, titled 'Ending Cancer Starts Here,' was created to emphasize how customers can be an asset to cancer research at Georgetown Lombardi through clinical trials and donations. The campaign builds a personal and emotional connection that not only targets those who have been impacted by cancers, but also those who have not. It will ensure that the target audience feels of great importance for their efforts towards cancer research by not only recognizing them, but providing them with updates on groundbreaking research in a way that is easily digestible. The campaign will emphasize that ending cancer starts right here, with YOU.