Implied Defense is a business based in the U.S. They specialize in firearm training, private investigation, executive protection, and security assesments. They care deeply about providing personalized experiences that allows each of their clients to feel comfortable by providing peace of mind when it comes to safety. They do this by abiding by their brand values which are Service, Integrity, Community, and Humility. Through their services, Implied Defense hopes to become a safe space that individuals can turn to in a time of need, thus leading them to become the leading security company in the country. Implied Defense lacked clear and consistent brand visuals. The strategy included identifying the desired brand direction and executing through research. Visuals were created using Adobe Illustrator and Photoshop.